Carrefour Recycling Bags

Product Design

Incredibly, few people do selective collection. And almost everyone uses the supermarket's plastic bags as garbage bags. To change the consumer's habit, nothing better than to "hack" their traditional behavior and bring change with the least possible effort.

With the idea of recycling-colored, biodegradable bags at checkout, the consumer already leaves the store with the right bag even before that product turns to garbage.

An almost imperceptible change in the shopper’s routine that makes all the difference for the planet.