7 Palmos Beer

Product Design I Brand Identity

Created from scratch, from the beer itself to the complete Brand Identity.

Coffin Joe Evil Recipes - 7 Palmos, was a session IPA made with American and German hops and was sold in the main bars and specialized stores in São Paulo and inland cities.

The Brand Identity evoke the universe and the cult legacy of the immortal Coffin Joe, from the name (meaning “6 Feet Under” in Portuguese) to the coffin shaped label and handmade typography.

The first batch, over 2.000 liters, was sold within the first 3 months.